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Actress Cate Blanchett's eyes shimmer beautifully at the 80th Annual Academy
Awards.
wireimage.com
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Know why folks are saying 40 is the new 30? Thanks to better lifestyles and skincare (and, yes, to cosmetic procedures), people are feeling and looking younger than ever. As a result, we've tossed the old rules about beauty and fashion after 40, including the belief that shimmery eye shadow is only for the baby-faced set.
Whether you prefer a natural look or something dramatic, here are four easy ways to wear shimmer eye shadow, whatever your age.
1. Shimmer as a subtle gleam
M.A.C senior artist Jane McKay, 48, starts with M.A.C Strobe Cream ($38) as a base on the lid. "It has jet-milled microfine, light-reflecting pigments in it and looks great on light to medium and olive skintones," she says. She then contours the lid with a tapered crease brush and a Mineralize Skinfinish/Natural baked powder (which has a satiny sheen; $29.50) two or three shades darker than her subject's skin tone.
2. Shimmer as a sheer wash of colour
Use a large eye shadow brush to sweep a soft neutral shade of champagne, pink beige or gold over your entire lid and into the crease, stopping just short of the brow bone. If you're in a playful mood, try a pale green or lavender; apply it under the lower lashes, too, for more impact. Feeling sultry? Try khaki, olive green, bronze or pewter, and smudge the shadow along the lower lash line for a softly smoky look.
3. Shimmer as liner
Line the upper lash line with a metallic or shimmery shadow or pencil liner for a pretty, unexpected glimmer. Apply shadow with a small angle brush. If you'd like a more intense finish, dampen the brush with a tiny bit of water first.
Lining only at the base of the upper lash line keeps the look clean, especially if using a darker shade. For a more defined look, run the colour under your lower lash line as well.
Frosted or metallic pencils are quick and easy options; you may want to set pencil liner with a similar shade of eye shadow to add staying power. "Try a mid-tone pencil such as M.A.C smudgeproof Eye Kohl in Powersurge (bronzed brown; $16) to line the inside upper and lower rims of the eye for a slightly different smoky effect," suggests McKay.
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